How Finding Your Life’s Purpose Can Catapult Your Business

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A serial entrepreneur, Patrice Tanaka shares how you can find your purpose. In this episode, she shares the 10 questions that can help you discover your purpose too.

Five months after 9/11, Patrice found herself depressed and exhausted, in part because she was building a business with 12 other partners. At the same time, she was caring for her husband who later died of a brain tumor. As a result, Patrice sought out an executive coach, and the coach asked Patrice to “rethink” her purpose. She could hardly find the energy to envision it, and in fact, she was annoyed by the question.

Patrice worked at the answer, and after much discovery she decided that JOY was her life’s purpose. When she brought that answer to her coach, the coach asked “so what brings you joy?” In that moment, the answer was nothing.

Faced with the question, Patrice blurted out the answer: Dancing. She surprised herself because dancing was her childhood dream, but she hadn’t thought about in a long time.

After that session, Patrice followed her joy. She scheduled a dance lesson, and continued to follow her joy. Later, she started dancing competitively, secured a book deal and launched a new business. In this episode, Patrice shows us how purpose can unleash success, fulfillment and joy in your life and business.

This episode hits that sweet-spot because Patrice shares an unforgettable story AND practical advice that you can start using today. Listen out for –

  • How mindfulness of joy changed Patrice’s life
  • What dance taught Patrice about business partnerships
  • How your childhood dreams can unlock your purpose
  • What the biggest regret in your life can show you
  • Why sharing your purpose opens doors
  • Patrice’s personal daily practice of Joy

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About Patrice Tanaka:

Patrice Tanaka is a serial entrepreneur. She co-founded three award-winning, PR & marketing firms, including the largest, employee-owned PR agency in the U.S. Her agencies were recognized as the “#1 Most Creative,” “#1 Most Esteemed” and among the “best places to work” in PR. After a successful, 35+ year PR & Marketing career, Patrice started Joyful Planet, a Business & Life Strategy Consultancy. She works with individuals and organizations to discover and actively live their purpose to unleash greater success, fulfillment and joy. Patrice writes about life and organizational purpose in her best-selling co-authored books, Beat the Curve (2016) and Performance360 (September 2018).

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